Social Media Tools and Techniques (PER-344)

Social Media Tools and Techniques (PER-344)

Delivery Date:  10/06/2026 – 10/07/2026

Time:  2:00 p.m. – 6:00 p.m. (US/Eastern)

Instructor(s):

Bronlea Mishler, Kyle Nelson

Course Description

Status: FEMA Certified Description:

This eight-hour performance-level course is designed to provide participants with the knowledge and skills to use social media tools and techniques for intermediate-level messaging, strategy, and increased situational awareness. The course will supplement and build upon NDPTC’s existing FEMA-certified performance-level course entitled “Social Media Platforms in Disaster Management” (PER-304-W) by providing participants with more in-depth training in the use of strategy, tools, and messaging techniques for social media. It goes beyond the implementation of the most popular tools and strategies and helps social media managers expand their organization’s social media presence on various platforms to different audiences, in partnership with other agencies and organizations. This course will also give participants a better understanding of data mining and crowdsourcing techniques through practical activities and discuss potential uses for data visualization and mobile apps.

Participants will participate in group discussions and activities throughout the course that reinforce the use of social media tools for disaster management. In these activities, participants will apply their knowledge of the presented materials to build up to the final facilitator-led comprehensive activity.

Course Modules:

• Social Media Platform and Strategies Review
• Tools to Support Social Media Efforts
• Social Media Monitoring, Data Mining, and Mapping during Disasters
• Comprehensive Activities

Target Audience:

• Public/Private Sector Organizations
• Community Emergency/Response Teams
• Neighborhood Organizations
• Community Associations
• State, County, Local Emergency Management Agencies
• Red Cross
• Emergency Medical Services
• Non-Governmental Organizations
• Private Business
• General Public
• Citizen/Community Volunteer
• Public Works
• Private Sector/Corporate Security and Safety

Course Level: Performance Prerequisites:

Recommended courses include: 

• PER-304-W Social Media for Disaster Response and Recovery – https://ndptc.hawaii.edu/training/elearning
• IS-42, IS-100, IS-200 and IS-700

Requirements:

1) Participants will be required to bring their own laptop or Wi-Fi-enabled device to the training session for the hands-on exercises.

3) Participants must have Twitter, Facebook, and Instagram accounts prior to attending the course.

2) This course conducts a pre-test, post-test, and course evaluation online.

ASFPM Credit Units:6.5 Continuing Education CreditsIACET Credit Units:0.6 Continuing Education UnitsIAEM (E/G) Credit Units:8.0 Emergency/General Management Training Credit Hours

Registration Information

Seats Available:38Registration Closes:02/05/2025Host Agency: National Disaster Preparedness Training Center Contact Person: NDPTC Staff
[email protected]

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